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PUBLIC MARKS with tags "buzz marketing" & "web 2.0"

March 2007

Web 2.0 Killed Coase’s Law

by phdunay

Web 2.0 tools, which are breeding open platforms, creating new communities to engage customers, and driving brand affinity and all the innovation that comes from truly listening to your customers. The net effect? Coase’s Law is, if not dead, at least mortally wounded.

Coase Law web 2.0 Ronald Coase buzz buzz marketing