PUBLIC MARKS with tags inscription & formulaire

"Les formulaires d'identification doivent mourir". L'auteur montre les problèmes marketing du formulaire d'inscription (taux de transformation) et propose, à travers plusieurs exemples, de renverser la tendance : permettre à l'utilisateur de tester avant d'être identifié.

Your site may have several forms that ask for personal information - for email subscriptions, creating an account, entering billing information, requesting help, general contact, creating a wishlist or order tracking. It’s important to note that in my test I was taking initiative to sign up for an account by clicking “Register” or “My Account”. I did not reach these forms in the middle of a checkout process