PUBLIC MARKS with tags news & "responsive design"

USA Today introduced a new version of its website Saturday, one day after it debuted a new design in print. My overall impression: The new site does not feel like a newspaper website, it feels like a news website. It also feels a bit like an iPad app, with a horizontal experience and visual emphasis. A click feels like a finger swipe. Gannett/USA Today Director of Product Design Bill Thornton said in a tweet, “We think the key is to make the experience more app-like and have fewer hard page refreshes.” Still, the site feels like USA Today because it’s anchored by images and color. Here are five reasons the reinvention works for me.