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PUBLIC MARKS with tag orikomi

26 January 2009 08:15

BigよりReply。新聞折込で触れられない不都合な事実 | Web担当者Forum

by kuroyagi

"大きなチラシを用意しても見られなければ効果はゼロです。そこで「情報宅配効率」を犠牲にしても、複数回に分けて配布し「接触確率」を上げるのが正解です。同じ予算なら大きなチラシを作るより、回数を増やすほうがオリコミの成功確率は高くなります。"

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kuroyagi
last mark : 26/01/2009 08:19