public marks

PUBLIC MARKS with tags process & design

2010

Logo Process – Keyboard Kahuna Identity Development

by marco
Often hard to imagine so such much work going into a logo design project, more so when the final logo design is so clean and ’simple’. This is often the way, a logo design process post helps put the whole project into context, to see the amount of work required behind the scenes.

2009

2006

Using Ethnography to Innovate

by designative
Ethnography is hot. You'd expect the Nikes and Apples of the world to use it since their products are so directly linked to consumer wants and needs. But it's surprising that Intel Corp., a chipmaker whose products you never see, is into enthnography.

Creativity and the Design Process

by designative
Creativity is a quality that is highly valued, but not always well understood. Those who have studied and written about it stress the importance of a kind of flexibility of mind. Studies have shown that creative individuals are more spontaeous, express

No, by BMW - Signal vs. Noise (by 37signals)

by brianj1400
Wonderfully crafted writing in this ad about saying "NO" to compromise in design, engineering, and quality and overall lowering your standards.

2005

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