18 July 2006 02:00
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Event Marketing
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When using the words "event" and "marketing" together one must differ between two concepts with regard to their purpose. One concept is using an event as a marketing tool incorporated in the marketing mix of a destination in order to attract certain types
16 July 2006 22:00
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Public relations - Wikipedia, the free encyclopedia
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Public relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management.
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(2 marks)