May 2007
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John Battelle's Searchblog: Yahoo's MyBlogLog to Rebrand, Other Changes...
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At SOBcon yesterday in Chicago, Robyn Tippins, who was recently hired as the MyBlogLog community manager, spoke about several major upcoming changes with MyBlogLog.
July 2006
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'Life Takes Visa' Takes to Web
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Lyons said the brand shift was necessary because individuals are no longer only concerned about finding a place where their plastic is accepted, but also about spending via other products and platforms, from debit to online to mobile.
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Rebranding - Wikipedia, the free encyclopedia
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This involves radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company.
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