PUBLIC MARKS with tags search & ppc

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A recent study by the Search Engine Marketing Professional Organization (SEMPO) has found that advertisers in Canada and the United States spent $5.75 billion on search engine marketing campaigns over the past year.

Microsoft Corp has just launched MSN AdCenter, its much-anticipated paid search service, in France, after a six-month pilot program.

A new search engine marketing study performed by JuniperResearch and iProspect suggests that most internet marketers see a higher ROI from organic search engine optimization than from pay-per-click advertising.