PUBLIC MARKS with tag whitespace

My first design job was with a small print design agency in Manchester that produced work in varying media: packaging, publications, and marketing support materials, and…direct mail. I soon discovered that the graphic design principles I’d learned in college were of little use when I designed for direct mail, where big, bold, and crowded is the order of the day. In the words of one client—words I will never forget—“whitespace is empty space.”