PUBLIC MARKS from MrKumar with tag branding

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It is already well-known that in order to be successful, an online business needs more than a web site. It needs to be market-relevant. The question is: how can an online business become market-relevant?What does market-relevancy mean?The offered products/services have to be competitive.There has to be a reason which will determine the visitors to pay for the products or services you sell. This reason can be...

In order to discuss the general function of the logo, we must firstly identify and define the environment where this will have to fulfil its function. The environment is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided whole meant to transmit and sustain the values of a company, a product or a service. As you have noticed, this definiton has brought into discussion two defining elements: idea and image. I'd like to emphasize that it is important to follow this order: ideas come first and images are born out of ideas to visually represent them. Once we have known the environment and its defintion, we can discuss about the functions that the logo must fulfil.