18 July 2006 13:00
Click Fraud Up from Last Quarter
About 14.1 percent of clicks on text ad links are fraudulent, according to a new report scheduled to be released today from Click Forensics, the Associated Press reports. That's up from 13.7 percent three months ago. A recent report from Outsell estimated
17 July 2006 03:00
Site Targeting
Google Blogscoped posts an interesting explanation of the browse sites to target feature on Google AdWords that Inside AdWords announced on Friday. It provides categories of sites with an idea of the number of impressions each site gets per day. Besides
AdWords - Wikipedia, the free encyclopedia
AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
16 July 2006 19:00
16 July 2006 17:00
Google Local GeoAds in Beta
A search on Google Local may bring up not only the familiar red balloons signifying the location of the searched-for product/service but also, sometimes, other icons (e.g., a coffee cup) that when clicked on show a PPC ad with logo, hyperlink, street loca
Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots
It describes a method by which an end user accessing the Internet via a wireless access point (WAP) would be served advertisements based on factors such as the geographic location of the WAP, a behavioral profile of users of the WAP, the vertical market s
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