21 October 2009 14:00
ZAPP NDR
A newly developped time-and context-driven hyper-video player that provides additional information on the eponymous, weekly showing TV magazine show. A year to produce the player. Example, if you have a doc on Mohammed Ali, and you want to have more information on his childhood while a corresponding sequence is played, the user can click on the "hotspot" to hyperlink to related materials (print, radio...). A functionality already featured on youtube only more journalistic centric and not video only-focused. They also added a anchor shot on blue screen to introduce the subjects featured. It really gives a TV channel feel of it. Suprisingly enough, they never considered embeding the player outside...and the links are limited to the website itself - no outside links possible.
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