06 December 2006 18:45
Have Yourself a Merry Little Christmas - How to Tap in to the Holiday Publicity Bonanza - Holidays
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:
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