06 October 2008
ユーザー動向を“70点の精度”で把握しレコメンド:NBonline(日経ビジネス オンライン)
"それは測れないのが現実。ただ、調査すると店頭に来る人の85~86%は、ネットで事前に調べている。(旅行)商品を見るケースもあれば、単にお店の場所を探すだけのケースもある。 "
12 September 2008
OTA Search Share: Expedia Leading the Way
"Expedia is the class of the industry when it comes to search though, with a 26% share. This means that they receive traffic from just over one out of every four clicks (both paid and natural) to a major OTA from search, followed by rivals Travelocity and Orbitz. Priceline has moved into the fourth position by growing its share by nearly 5%, replacing Cheaptickets, which has fallen by almost the same percentage."
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