January 2007
November 2006
What Would Happen if We Brought More Personality to Ecommerce?
Thoughts about how we could bring more of a 'human' element to the ecommerce experience.
Yclick.it - How Real Websites Persuade Visitors to become Customers
The Yclick.it blog is now launched - updated weekly it looks at how real websites get the clicks that turn visitors into customers.
October 2006
September 2006
August 2006
High Quality Content - Three Types of Quick, Indexable, Useful Content
Some good points by Michael Martinez particularly on featuring customer testimonials on your site.
April 2006
Value Links Based on Probability of Conversion
Interesting point by Webwork on valuing links based on probability of conversion - part of larger discussion on traffic building.
