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PUBLIC MARKS from phdunay with tag "Jason Goldberg"

24 April 2007 01:15

One Bad Blog Can Kill You

Consider Jason Goldberg, CEO of the job-finding site Jobster. He discovered what blogs can do, the hard way. In December, rumors began swirling that Jobster was planning layoffs. On his blog, Goldberg stoutly denied everything. A week later, Jobster announced it was laying off 40 percent of its staff, something Goldberg had to have known all along. The mocking blog entries piled on.

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blogging +   buzz +   buzz marketing +   google +   Herald Tribune +   jobster +