April 2006
Yahoo! Publisher Network » Blog Archive » Publish!
We know that for the Yahoo! Publisher Network to be successful, publishers need to be successful, too. So we started the Yahoo! Publisher Network blog to:
* Give publishers – you folks – a voice in the evolution of the Yahoo! Publisher Network and its products.
* Build a place where you can come and learn about the latest updates and enhancements to the Network
* Showcase your work and your contributions to making Yahoo! Publisher Network what is today – and to what it will become tomorrow
* Provide a community space where you can learn from other publishers how to be a better one yourself
March 2006
Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes
This study develops and tests operational definitions of relational maintenance strategies appropriate to online public relations. An experiment was designed to test the new measures and to test hypotheses evaluating potential advantages of organizational blogs over traditional Web sites. Participants assigned to the blog condition perceived an organization's "conversational human voice" to be greater than participants who were assigned to read traditional Web pages. Moreover, perceived relational strategies (conversational human voice, communicated relational commitment) were found to correlate significantly with relational outcomes (trust, satisfaction, control mutuality, commitment).
December 2005
Voice群组开通! :: “多背一公斤”公益旅游项目
Voice项目是一个让乡村通过互联网表达自己的平台,主体是乡村老师(本地老师和支教老师),将来也包括乡村学生。在这里,乡村老师可以通过互联网与农村的同行、城市的同行以及更多关注乡村的朋友进行交流,提高自身的能力和自信心,而外界的朋友也可以通过这个平台增强对乡村生活和乡村教育了解,了解学校和老师的所需,及时和有针对性地提供帮助。
1
(3 marks)