2009
2008
2007
Tuez les moutons pour Toyota /// Agence Marketing viral - Buzz marketing ★★★
by irols
Pour promouvoir la Scion, Toyota a lancé un advergame qui exalte notre agressivité pour la bonne cause. Incarnant un déviant qui se bat contre l’uniformité, le but est de mettre en route l’usine de production de Scion en dépeçant d’abord un maximum de moutons au cours de 7 niveaux de jeu.
2006
A Web Site So Hip It Gets Laddies to Watch the Ads
by bluexmass
Heavy has attracted mainstream marketers like Virgin, Sony, Unilever, Verizon, NBC Universal and Burger King, often by blending content with advertisers' products.
Advergaming - Wikipedia, the free encyclopedia
by bluexmass
Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organization or viewpoint.
Publicis Dialog puns on ass shaking for new Renault viral
by bluexmass
The campaign backs the new, 2006 model Renault Megane, which is being promoted with an above-the-line campaign based on the theme "still shaking it". The viral is simple and based on a pun on the word "ass". When a visitor lands on the Still Shaking It
1
(8 marks)
