September 2006
In Today’s Marketplace, Integrated Marketing Strategies are a Must
by MJBritoIt’s no mystery why consumers’ attention span for advertising is decreasing; and their consumption of media has become increasingly fragmented across every marketing channel. The reason is that consumers are bombarded daily with thousands of messages by advertisers; and they are learning to filter out the messages that are not relevant.
May 2006
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(2 marks)