PUBLIC MARKS with tags sem & ppc

“検索そのものの進化と、その裏側のマネタイズする仕組みの登場によって、インターネットの進化が加速した”

acquisio announces the release of acquisio SEARCH, a sophisticated pay-per-click management software for agencies and advertisers. Acquisio SEARCH helps create, manage, collaborate, and report on pay-per-click advertising campaigns for search engines like Google AdWords and Yahoo Search Marketing - all from one easy to use flash based interface. acquisio SEARCH supports the optimization of PPC campaigns based on visitor conversion, advertising ROI and other advanced, performance oriented data.

Many people are addicted to keyword marketing through pay-per-click ad word campaigns. Here's a free natural alternative: writing for the long tail of search. It ties in with the polular notion promoted by Wired Magazine Editor-in-Chief, Chris Anderson.

Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that’s one of the ways I like to think of him. He’s authored/edited Traffick.com since long before blogs became popular and also has a successful SEM agency, Page Zero Media. In this interview, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer!

Microsoft Corp has just launched MSN AdCenter, its much-anticipated paid search service, in France, after a six-month pilot program.

A new search engine marketing study performed by JuniperResearch and iProspect suggests that most internet marketers see a higher ROI from organic search engine optimization than from pay-per-click advertising.