PUBLIC MARKS with tags writing & "blog post"

Doug Edwards, Google’s Director of Consumer Marketing and Brand Management from 1999-2005, has started blogging as Xoogler (or eX-Googler). He explains in his first post that he thought about writing a book, but deciding blogging was the Google way to do it. I kinda disagree, since the last time I saw frank blogging about the Googleplex, some guy got fired, but Doug’s results are more than fascinating.

“Smartbomb: The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution“ is the first book from husband-and-wife team Heather Chaplin and Aaron Ruby. Chaplin, a journalist whose work has appeared in the New York Times, Fortune and Salon, agreed to answer some questions about the writing process for us.