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A fad diet is usually called a diet which comes and goes within a short amount of time. Many other similar diets had a brief popularity and disappeared. Some of them worked for certain people, did nothing for another group, and caused problems in a third group. The Atkins Diet, for instance, can be referred to as a fad diet. Atkins Nutritionals, Inc. filed for bankruptcy protection in July 2005. Other fad diets are South Beach, the Zone, or other protein-packed regimens, dieters were dropping pounds while eating rich, low-carb foods such as butter, steak, and pepperoni pizza (but without the yummy crust). Now the trend has shifted, as it always does with fad diets.