PUBLIC MARKS from arnaudfischer with tags internet & "search engine"

If Web 1.0 was about linking information then Web 2.0 is really about linking people as pointed out by Mills Davis from Project10. The social network phenomenon is creating an unprecedented and growing amount of buzz and is already channeling significant amounts of traffic around. IceRocket Blog Trends reports about 400 posts a day referring to the phrase "social network". Nielsen BuzzMetrics Blogpulse shows an increase of 200% in 6 months from 0.015% blog share of voice in March 2007 to over 0.045% in September 2007.

Social search democratizing revenue share models There is a shift taking place from pure algorithmic search to social search. The explosion of consumer generated media (CGM), the emergence of social search and the rise of the Net's culture of participation will eventually force a democratization of the Web's economics. There is a shift taking place from few with the power to users getting empowered. Content generating users (i.e. traffic, eye balls) will increasingly share the wealth. The Web is slowly but surely leveling the playing field for the rest of us in the tail.