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PUBLIC MARKS from bluexmass with tags advertising-agency & word-of-mouth

18 July 2006 01:00

Advertising Advice from the "Got Milk" Man

For the Milk Processors, we have come up with a Web site that ties into wild postings we did that talk about lost cows. We suggested that the cows were abducted by aliens. Do you know what happened to this cow? Have you seen her?

viral-marketing case-study advertising-agency children interest-group microsite branded-entertainment Got-Milk nutrition word-of-mouth diary milk beverage creative

17 July 2006 18:00

Summer House Draws Influencers to Spread the Word

A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes

technique advertising-agency creative public-relations media-coverage word-of-mouth

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