18 July 2006 14:00
World Cup a major attraction on the web for Britons
These findings illustrate the way in which media consumption is becoming increasingly multi-modal, with the PC and mobile phone playing a key role for many consumers.
Strong Demand, and Opportunity, for Health Search Engines
About 71 percent of online consumers use search engines to find health-related information, but only 16 percent find the information they are looking for.
18 July 2006 02:00
40 Million Surfers Are Online Daily Just For Fun
Some 30% of internet users go online on any given day for no particular reason, just for fun or to pass the time.
How to Reach American Millionaires
The most effective way to reach wealthy consumers online is through search engine results-- including paid placements. In fact, search results are the only online marketing method viewed as more effective than ineffective by wealthy consumers themselves.
Customer Reviews Really Do Impact Sales
Customer reviews have a significant impact on what books consumers buy at online bookstores, with negative reviews carrying more weight.
17 July 2006 17:00
Industry Watch: Beauty in the Eye of the Mouse Holder
The average mature firm spends about 10 to 20 percent of online budgets on search, and that's not optimal
17 July 2006 13:00
17 July 2006 03:00
Consumer behaviour - Wikipedia, the free encyclopedia
Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy.
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