18 July 2006 14:00
World Cup a major attraction on the web for Britons
These findings illustrate the way in which media consumption is becoming increasingly multi-modal, with the PC and mobile phone playing a key role for many consumers.
18 July 2006 02:00
Event Marketing
When using the words "event" and "marketing" together one must differ between two concepts with regard to their purpose. One concept is using an event as a marketing tool incorporated in the marketing mix of a destination in order to attract certain types
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(2 marks)