PUBLIC MARKS from gregg with tags analyse & transmedia

How does one write a dynamic, immersive, interactive experience where the film is just one part (and a static one at that)? Maureen McHugh is a Hugo award-winning short story writer and novelist, and a partner at L.A.-based No Mimes Media, one of the world leaders in designing transmedia entertainment experiences. Speaking at Power to the Pixel’s Cross-Media Forum in London last month, Maureen explores whether ARGs, transmedia and digital media are more than simple promotional tools, how audiences expect to impact a story, and what that now means for writers.