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19 March 2007

An Exploration of Industry, Culture and Revenue Growth Organization Studies - Find Articles

The numerous ways in which culture has been defined and the various approaches to its study have been compared and analyzed elsewhere (cf. Allaire and Firsirotu 1984; Frost et al. 1985). Schein (1992), for one, has argued that culture exists at three succ

27 February 2007

Marketing Winning - An Overview of Business Marketing

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Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have tactical plans which help you achieve your strategic marketing plan or overall business marketing strategy. This is simple