PUBLIC MARKS from phdunay with tag "Conversational Marketing"

Lois just published a book titled Beyond Buzz: The Next Generation of Word of Mouth Marketing, and I was lucky enough to get an advance copy (blogging does have its perks). Her goal was to publish a book filled with insightful examples of conversational marketing at work, and I think she achieved that!

Her view is that the old marketing model is dead, and conversational marketing is king. She has a unique point of view on how to listen to customers, identify what is important to them, and uncover ideas that resonate and spark conversation. Lois just published a book titled Beyond Buzz: The Next Generation of Word of Mouth Marketing - Listen to our podcast!!