PUBLIC MARKS from phdunay with tag "web 2.0"

Last week, I had the pleasure of attending the World Innovation Forum by the HSM Group. Participants at the World Innovation Forum came away with new understanding of how businesses can pivot and become more innovative as well as plenty of insights about what the future holds. As a blogger, and member of the virtual media, I was delighted to hear that I was welcome to interview 2 of the guest (my top 2 picks) Malcolm Gladwell and Clayton Christensen.

I've been reading all I can about social media and communities. But honestly, I heard more new ideas from Sean than in all of the articles and blogs I've come across on the topic. I conducted an interview with Sean O’ Driscoll to learn what it is like to have thousands of communities to listen to and manage. And I wanted to learn how you harness these communities for product launches as part of an integrated marketing campaign. Enjoy …

Google users trade personal information in return for free use of Google's online services. This situation creates a perfect market for disintermediators like Seth Goldstein, who think the personal information is worth far more than users are getting back in services from Google and other providers.

If you love Web 2.0 tools the way I do, you probably came to the quick realization that they're powerful tools for creating a community But added together they don't equal a community. You can launch all the Web 2.0 tools you can think of and still not have a community. So the question quickly becomes: How do you create a community

Many marketers are contemplating adding some form of new media to their marketing toolkit this year. How will this fit into their business? How to get started? How to get past the internal legal hurdles? All excellent questions. But when marketers are asked to define ROI for their blog, it's the one question that really throws them over the edge.

Ok, I couldn’t help myself when I saw this statement, in print no less, for not adopting Web 2.0 tactics – so I just had to point this one out: "This group has been burned by being on the leading edge of technology," said a leading managed care provider. “Four years haven't erased the memory of a failed interactive voice-response (IVR) system.” This inspired me to do a David Letterman-style list of The Top 10 Lame Excuses for Not Adopting Web 2.0 tactics:

Jack Welch is arguably the most talked about and widely emulated manager in business history. He's used his uncanny instincts and unique leadership strategies to run GE, the most complex organization in the world, increasing its market value by more than $400 billion over two decades.

Her view is that the old marketing model is dead, and conversational marketing is king. She has a unique point of view on how to listen to customers, identify what is important to them, and uncover ideas that resonate and spark conversation. Lois just published a book titled Beyond Buzz: The Next Generation of Word of Mouth Marketing - Listen to our podcast!!

In the past companies have looked outside their organizations to find other companies to partner with for innovation. But acquisitions, alliances, joint ventures and selective outsourcing are simply too rigid and not scalable enough, to drive growth and innovation at a level that will make companies truly competitive in today’s marketplace.

Web 2.0 tools, which are breeding open platforms, creating new communities to engage customers, and driving brand affinity and all the innovation that comes from truly listening to your customers. The net effect? Coase’s Law is, if not dead, at least mortally wounded.

fast-forward 7 years, and throw in Web 2.0 tools like blogging, podcasting, videocasting community sites and user-generated content. The result: a recipe that can actually help accelerate both the Tipping Point and the return on your marketing investments! Here are a few ways to think about it …

Anyone managing a brand these days had best be thinking about how to engage customers in ways that let them experience the brand. One obvious manifestation of this is to create an online community.