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PUBLIC MARKS from phdunay with tags "web 2.0" & "social media"

12 June 2007

Exclusive Interview: Malcolm Gladwell discusses Web 2.0

Last week, I had the pleasure of attending the World Innovation Forum by the HSM Group. Participants at the World Innovation Forum came away with new understanding of how businesses can pivot and become more innovative as well as plenty of insights about what the future holds. As a blogger, and member of the virtual media, I was delighted to hear that I was welcome to interview 2 of the guest (my top 2 picks) Malcolm Gladwell and Clayton Christensen.

buzz marketing buzz blogging social media web 2.0 blink The Tipping Point Malcolm Gladwell

24 May 2007

Communities at Microsoft, a podcast with Sean O'Driscoll

I've been reading all I can about social media and communities. But honestly, I heard more new ideas from Sean than in all of the articles and blogs I've come across on the topic. I conducted an interview with Sean O’ Driscoll to learn what it is like to have thousands of communities to listen to and manage. And I wanted to learn how you harness these communities for product launches as part of an integrated marketing campaign. Enjoy …

buzz marketing buzz social media web 2.0 Canvas Group Mukund Mohan microsoft Sean O'Driscoll B2B Communities online communities communities

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