PUBLIC MARKS from phdunay with tag "social networking"

If you love Web 2.0 tools the way I do, you probably came to the quick realization that they're powerful tools for creating a community But added together they don't equal a community. You can launch all the Web 2.0 tools you can think of and still not have a community. So the question quickly becomes: How do you create a community

Online shopping remains a largely solitary act. 60% of U.S. adults who plan to shop on the Web view recommendations from friends and family as the top factor when choosing a small online retailer for a holiday gift purchase, according to a November 2006 poll by Harris Interactive for Yahoo! Small Business.