06 March 2007
Using Web 2.0 to accelerate The Tipping Point
fast-forward 7 years, and throw in Web 2.0 tools like blogging, podcasting, videocasting community sites and user-generated content. The result: a recipe that can actually help accelerate both the Tipping Point and the return on your marketing investments!
Here are a few ways to think about it …
15 February 2007
YouTube for President
Candidates for the 2008 presidential election are beginning to scramble to develop rich interactive strategies. And as you might imagine this year, more dollars will be spent on new media than ever before!
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