July 2006
Publicis Dialog puns on ass shaking for new Renault viral
by bluexmassThe campaign backs the new, 2006 model Renault Megane, which is being promoted with an above-the-line campaign based on the theme "still shaking it". The viral is simple and based on a pun on the word "ass". When a visitor lands on the Still Shaking It
February 2006
1
(2 marks)