July 2006
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Publicis Dialog puns on ass shaking for new Renault viral
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The campaign backs the new, 2006 model Renault Megane, which is being promoted with an above-the-line campaign based on the theme "still shaking it". The viral is simple and based on a pun on the word "ass". When a visitor lands on the Still Shaking It
February 2006
1
(2 marks)