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PUBLIC MARKS from ThierryD with tags marketing & innovation

05 May 2007 21:15

Les pièges du management de l'innovation

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Rosabeth Moss Kanter est l'ancienne éditrice en chef de la Harvard Business Review et professeur renommé à Harvard. Rosabeth a récemment publié un article sur les pièges classiques du management de l'innovation. En exclusivité un panorama des leçons tirées.

marketing management innovation

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PUBLIC MARKS from ThierryD with tags marketing & innovation

05 May 2007 21:15

Les pièges du management de l'innovation

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