PUBLIC MARKS from vista with tags business & blogging

It wants more. Six Apart doesn’t disclose financials, but it’s the biggest independent company in the blogging space, with 15 million users and 125 employees. Still, many of its products are cheap or free. The company’s most expensive hosted blogging service for consumers is $14.95 per month. By contrast, the new TypePad Business class, which amps up security and storage, starts at $89.95 per blog per month. Business executives may not be known for their gripping narratives, but a barely penetrated market with deep pockets is a pretty compelling opportunity.

This is a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products.

Ten years ago every business leader had to have an Internet strategy. These days the question making the rounds is "Should we get a blog?" To help you answer that question for your business let's review what a blog is, and look at the different ways that a blog could help your business.

The blogosphere is a vast, unruly, and totally tantalizing mother lode of unvarnished consumer opinion on every product and service in the capitalist universe. But to know what the masses are saying about your product, you would have to dig through 350,000 fresh daily postings on a staggering 20 million blogs worldwide (90% of them are based in the U.S.). And that's just the beginning. Roughly 50,000 new blogs are launched every day.