May 2008
Scion Speak : Créez votre logo ! /// Agence Marketing viral - Buzz marketing ★★★ Vanksen|Culture-buzz
by irols
Scion lance un site viral dédié aux jeunes américains et qui propose de créer son propre logo à partir d’éléments graphiques prédéfinis.
February 2008
Scion Joins Fourth - Yes, Fourth - Virtual World - MarketingVOX
by irols
Each virtual world lends itself to a different marketing strategy. In Whyville, where users tend to be fall between ages 8-15, the company launched a kind of virtual driver's ed. And since There.com is populated by those in their late teens, Scion made sure to create a more provocative social environment.
Widgets Help Hype Scion XD, XB and TC - MarketingVOX
by irols
Scion is using widgets as part of the campaign to promote three new car models.
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