17 March 2007
EXCLUSIVE: Jack Welch Discussing Web 2.0
Jack Welch is arguably the most talked about and widely emulated manager in business history. He's used his uncanny instincts and unique leadership strategies to run GE, the most complex organization in the world, increasing its market value by more than $400 billion over two decades.
06 March 2007
Using Web 2.0 to accelerate The Tipping Point
fast-forward 7 years, and throw in Web 2.0 tools like blogging, podcasting, videocasting community sites and user-generated content. The result: a recipe that can actually help accelerate both the Tipping Point and the return on your marketing investments!
Here are a few ways to think about it …
1
(2 marks)