public marks

PUBLIC MARKS from kuroyagi with tags search & spam

October 2008

What Is Search Engine Spam? The Video Edition

"At our recent SMX East search marketing conference, representatives from Google, Microsoft, and Yahoo tackled the topic. Below you can learn more about search spam, as well as reinclusion tips for each search engine."

September 2008

Yahoo!検索 ヘルプ - 「検索エンジンスパム」とは

"「検索エンジンスパム」とは、検索キーワードと十分な関連性がないにもかかわらず、意図的に検索結果に表示されるように操作をしているページを指します。以下は、検索エンジンスパムの例です。"

February 2008

Hitwise Intelligence - Robin Goad - UK: What happens if your site gets 'blacklisted' by Google?

(via)
"GoCompare received only 2.31% of all search term traffic from the term ‘car insurance’ during the week ending 9th February, which is an 87% decrease from week ending 26th Jan when it held the #1 natural position on Google."

March 2007

30% Of Results For Some Competitive Searches Found To Be Spam

1 comment
Researchers Track Down a Plague of Fake Web Pages from the NY Times reports on a recent paper from Microsoft Research released named "Spam Double-Funnel: Connecting Web Spammers with Advertisers" The report categorizes search results spam by industry category, showing that some search categories have a 30% or more rate of spam.