PUBLIC MARKS from phdunay with tags blogging & blogs

Most companies are totally unprepared to deal with the new e-nastiness. That's worrisome as the Web moves closer to being the prime advertising medium—and reputation conduit—of our time.

Many marketers are contemplating adding some form of new media to their marketing toolkit this year. How will this fit into their business? How to get started? How to get past the internal legal hurdles? All excellent questions. But when marketers are asked to define ROI for their blog, it's the one question that really throws them over the edge.