public marks

PUBLIC MARKS from phdunay with tags blogging & buzz

June 2007

Exclusive Interview: Malcolm Gladwell discusses Web 2.0

Last week, I had the pleasure of attending the World Innovation Forum by the HSM Group. Participants at the World Innovation Forum came away with new understanding of how businesses can pivot and become more innovative as well as plenty of insights about what the future holds. As a blogger, and member of the virtual media, I was delighted to hear that I was welcome to interview 2 of the guest (my top 2 picks) Malcolm Gladwell and Clayton Christensen.

May 2007

MINI Cooper Redefines Integrated Marketing

Sometimes for inspiration as a B2B marketer I look to our brethren in B2C marketing. Here's one example worth bringing back for your consideration.

The Venom of Crowds

Most companies are totally unprepared to deal with the new e-nastiness. That's worrisome as the Web moves closer to being the prime advertising medium—and reputation conduit—of our time.

April 2007

How to mine the Blogosphere, a podcast with Jim Nail

Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process. WARNING: Some of these findings may surprise you! I conducted an interview with Jim Nail, Chief Strategy officer for Cymfony, a TNS Media Intelligence company that mines both online and offline content for its clients. Jim will provide some practical advice on how you can mine the blogosphere.

One Bad Blog Can Kill You

Consider Jason Goldberg, CEO of the job-finding site Jobster. He discovered what blogs can do, the hard way. In December, rumors began swirling that Jobster was planning layoffs. On his blog, Goldberg stoutly denied everything. A week later, Jobster announced it was laying off 40 percent of its staff, something Goldberg had to have known all along. The mocking blog entries piled on.

March 2007

Calculating ROI on Web 2.0 tools

Many marketers are contemplating adding some form of new media to their marketing toolkit this year. How will this fit into their business? How to get started? How to get past the internal legal hurdles? All excellent questions. But when marketers are asked to define ROI for their blog, it's the one question that really throws them over the edge.

EXCLUSIVE: Jack Welch Discussing Web 2.0

Jack Welch is arguably the most talked about and widely emulated manager in business history. He's used his uncanny instincts and unique leadership strategies to run GE, the most complex organization in the world, increasing its market value by more than $400 billion over two decades.

February 2007

Who Is the Most Trusted Blogger?

If you are considering rolling out a blog, or you already have one, I think you’ll find this research on the types of blogs that readers visit most frequently very interesting.