27 March 2007
Calculating ROI on Web 2.0 tools
Many marketers are contemplating adding some form of new media to their marketing toolkit this year. How will this fit into their business? How to get started? How to get past the internal legal hurdles?
All excellent questions. But when marketers are asked to define ROI for their blog, it's the one question that really throws them over the edge.
17 March 2007
EXCLUSIVE: Jack Welch Discussing Web 2.0
Jack Welch is arguably the most talked about and widely emulated manager in business history. He's used his uncanny instincts and unique leadership strategies to run GE, the most complex organization in the world, increasing its market value by more than $400 billion over two decades.
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