09 May 2007
Marketing in a Wikinomics World, a podcast with Don Tapscott
Is a business model that locks in customers and discourages user innovation genuinely sustainable? According to my instincts, and the principles of Wikinomics, I say no.
To explore this further, I conducted an interview with Don Tapscott, co-author of Wikinomics. Don helped me understand more about this emerging economy and what role marketing needs to play in it to be successful! Enjoy …
05 April 2007
How to Start a Wiki, a podcast with Ross Mayfield
Whether you are a beginner or an expert in wikis, you need to hear Ross Mayfield co-founder and CEO of SocialText Wiki software. He will describe the best way to roll out a wiki, how to build adoption of your wiki, real life examples of successful wikis, and what is the first project everyone tries on a wiki.
I conducted an interview with Ross Mayfield, to bring back answers to these and other questions. I hope you enjoy listening to this podcast as much as I enjoyed recording it ...
27 March 2007
Calculating ROI on Web 2.0 tools
Many marketers are contemplating adding some form of new media to their marketing toolkit this year. How will this fit into their business? How to get started? How to get past the internal legal hurdles?
All excellent questions. But when marketers are asked to define ROI for their blog, it's the one question that really throws them over the edge.
20 March 2007
Top 10 Lame Excuses for Not Adopting Web 2.0
Ok, I couldn’t help myself when I saw this statement, in print no less, for not adopting Web 2.0 tactics – so I just had to point this one out:
"This group has been burned by being on the leading edge of technology," said a leading managed care provider. “Four years haven't erased the memory of a failed interactive voice-response (IVR) system.”
This inspired me to do a David Letterman-style list of The Top 10 Lame Excuses for Not Adopting Web 2.0 tactics:
1
(4 marks)
