09 May 2007 22:00
Marketing in a Wikinomics World, a podcast with Don Tapscott
Is a business model that locks in customers and discourages user innovation genuinely sustainable? According to my instincts, and the principles of Wikinomics, I say no.
To explore this further, I conducted an interview with Don Tapscott, co-author of Wikinomics. Don helped me understand more about this emerging economy and what role marketing needs to play in it to be successful! Enjoy …
08 May 2007 10:00
150-Person Work Teams Are Dead
In his book The Tipping Point, Malcolm Gladwell cited the "Rule of 150." The rule states that 150 is the maximum number of individuals with whom we can have a "genuinely efficient work relationship." At that size, orders can be implemented and unruly behavior controlled on the basis of personal loyalties and direct contact.
1
(2 marks)
