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PUBLIC MARKS from phdunay with tags buzz & youtube

21 May 2007

Manipulating Viral Buzz

The move to bring a measure of predictability to the still-unpredictable world of viral marketing is being driven by clients. They are trying to balance the risks inherent in a new marketing medium with the need to prove return on investment.

buzz marketing buzz nissan youtube GoViral social media Viral Buzz

15 May 2007

MINI Cooper Redefines Integrated Marketing

Sometimes for inspiration as a B2B marketer I look to our brethren in B2C marketing. Here's one example worth bringing back for your consideration.

youtube second life Hammer and Coop bmw Mini Cooper integrated marketing buzz marketing buzz b2b marketing blogging

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